Ag Intel…It is the Data, not the UAV Platform

Ag Intel…It is the Data, not the UAV Platform

Ag Intelligence: In Ag UAS, It is the Data, not the Platform

IR Farm Image

For many years I worked in the military as an intelligence analyst and I understand it is the data you collect that allows you to make the best decisions.  As a farmer, rancher, or ag business it is important to know what you need to answered to get the job done and the best ways to answer the questions you need answered.  Today, everybody and their brother is trying to sell you a UAV or Drone.  It is important to understand that the prize is in the data, what is collected and how it is analyzed, not the platform.  If you truly want to  impact the bottom-line of your business in a positive way…remember it is the Data, not the platform that allows you to make the decisions.  The following video via Precision Hawk may help you put that in perspective for your operation.


J.R. Brown
Written by J.R. Brown

Retired USAF SNCO, Hay & Cattle Farmer, GIS User, Antique Farm Machinery Collector, Favorite old iron...anything Oliver, Moline, Farmall, or Allis-Chalmers.

5 Comment responses

  1. Avatar
    July 07, 2015

    Cannot wait to see more on Agriculture Drone information and videos! The University of Wisconsin-Madison Rules!


  2. Avatar
    June 25, 2015

    Really Cool Blog. Very informative information. Like the Bo Bub guy, you should tell us more. Really like the old machinery videos, I collect a few Farmalls myself.


  3. Avatar
    June 18, 2015

    This article was very relevant to the UAV discussion!! Finally found
    something which helped me better understand he dialogue. Many thanks!


  4. Avatar
    February 21, 2015

    This blog is wonderful I really like reading your articles. Keep up the good work! You recognize, a lot of persons are searching round for this information, you can aid them greatly.


  5. Avatar
    July 18, 2014

    Very good article. I will be facing some of these issues as well and wonder where things are truly going to go within this arena. The FAA is dropping the ball.